AP Racing revs up employee engagement with racing sims

AP Racing, the world-renowned brake and clutch supplier, has continued to invest in its workforce by installing cutting-edge race simulators at both of its manufacturing sites in Coventry. The move comes as part of a wider commitment to employee well-being, engagement and fostering a modern, dynamic working environment.

Reflecting the company’s extensive experience in high-performance motorsport, the two custom-built simulators allow users to experience the thrill of the world’s most renowned race series’. They also offer employees a unique way to recharge, connect with colleagues and foster friendly competition.

Alongside installing the simulators, AP Racing has also refurbished its canteen facilities. This comes less than 24 months after the completion of a six-figure office redesign, to offer modern and flexible working space for its 180 employees.  

David Hamblin, managing director at AP Racing, commented: “Our team is integral to AP Racing’s success. The installation of state-of-the-art race simulators is not just an enhancement to our facilities; it’s testament to our commitment to fostering a workplace where our employees feel valued, energised and motivated to excel.

“This initiative is part of our broader strategy to set industry benchmarks, not only in brake and clutch technology, but also in employee engagement. By adopting modern, employee-centric solutions, AP Racing continues to define what it means to be a forward-thinking company.”

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